now turning out to be a major influencer as far as television programming is concerned. With cinema too, itís no different.
Single screens within such cities, so far the main venues for watching films, have upgraded themselves completely and have even thrown in caramel popcorn for good measures! In fact some of them are the principal venues for film festivals and suchlike. Given the exciting growth story of entertainment in small town India, even multiplex chains are fast making their way to these cities. The arrival of multiplexes allows for various kinds of movies, even for the so-called niche cinema to find an audience in these unexpected parts of the city. All this in turn expands the market for the new age Bollywood films, and opens a window to new and different kinds of cinema for the audience, clearly a win-win situation for all.