building a credible presence although their technology differs from that used to build Honda’s kei.
More recently, General Motors and its Chinese affiliate Wuling have been making an aggressive push for micro minivans in China. Their next bet is India. Honda believes its advanced microcar technology and the favourable marketing conditions in India and Indonesia mean that the time is right to export the kei concept.
Joost Geginat, an autos market expert with Roland Berger consultancy in Singapore, predicts Japanese companies will invest a total $1.8 billion to produce kei-concept cars in Indonesia.
Now the race in the microcar market is heating up. Honda, Japan’s No.3 automaker, is betting on small cars to meet its aggressive target of selling 6 million vehicles globally a year by March 2017 from the current sales of around