Small is big for Japanese automakers

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SummaryHonda, Toyota design microcar technology in race for emerging markets like India, Indonesia

in India and Indonesia mean that the time is right to export the kei concept.

Joost Geginat, an autos market expert with Roland Berger consultancy in Singapore, predicts Japanese companies will invest a total $1.8 billion to produce kei-concept cars in Indonesia.

Now the race in the microcar market is heating up. Honda, Japanís No.3 automaker, is betting on small cars to meet its aggressive target of selling 6 million vehicles globally a year by March 2017 from the current sales of around

4 million.

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