FACE-OFF | BERNHARD GLOCK

"Shared learning can save valuable time"

Posted: Tuesday, Apr 29, 2008 at 0130 hrs IST
Updated: Tuesday, Apr 29, 2008 at 0130 hrs IST

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Gold the most preferred investment

: bigger foothold?

Yes, I think Internet and online activities will gain momentum. Consumers use it much more than they have ever used before. Advertisers who care for consumers and who want to understand consumer needs will follow such a trend.

Can you compare the Indian advertising standards with the international ones?

For one, it’s very local. I really feel it when I am in this country—this fun, this pride and this passion for the country. You feel it when you are here—something pretty strong. Another area that impresses me very much is the involvement around cricket. Look at the passion amongst Indians and how this is taken up in the way you communicate it. ...

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