Shalimar Paints Its Future With A New Strategy

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: What is common to the Rashtrapati Bhavan and Parliament House in New Delhi, the Howrah Bridge in Kolkata and the Royal Palace in Nepal. All these landmark buildings owe their colour to Shalimar Paints. The century-old Rs 160 crore Shalimar Paints Ltd is charting out an aggressive roadmap for growth after lying low for years. With a new professional core management team at its helm, Shalimar is putting in place plans to corner a bigger pie of the Rs 5,500 crore paint market in India.

SL Agarwal, Managing Director, Shalimar Paints

Shalimar Paints managing director, Mr SL Agarwal says that Shalimar has now found a new focus as it is fully equipped to make the world’s best quality paints. He points out three positive things that have emerged in the paint industry of late.

“Quality of the product, prompt and efficient service standards and relationship with customers. These three clear factors have come up as success points in the paint industry in the last five years and that is where we are trying to perfect ourselves. These factors are actually the result of globalisation,” Mr Agarwal says.