The UTV Motion Pictures venture also made a whopping Rs.30 crore through 18 brand tie-ups.
This week sees the release of Akshay Kumar-Sonakshi Sinha and Imran Khan starrer Once Upon A Time In Mumbaai Dobaraa. At the time of going to press, theatre owners were looking at cashing out on Chennai Express rather than the new release. “We are going to rely on the Shah Rukh Khan film, which is doing fabulous business. We might try and accommodate Once Upon A Time... by giving it one show, rest of the shows will be given to the already hit film,” says Constancio Barbosa, Assistant Manager of Regal Cinema, Mumbai. Singh too echoes, “The first day collections of Once Upon A Time... will get affected, but since it\'s a fresh release, it might pick up later on.”
Breaking all records
*Rs.100.42 crore in three and a half days in India
*Released in 700 screens internationally, collected Rs.36 crore between Thursday and Saturday
*Satellite rights sold for Rs.48 crore
* Rs.30 crores collected through 18 brand tie-ups
In the issue dated August 9-15, 2013, Screen had predicted that the Shah Rukh Khan and Deepika Padukone\'s popular pairing combined with Rohit Shetty\'s brand of entertainment will help Chennai Express cross the Rs.100 crore mark during the first weekend itself. The forecast proved bang on as the movie in just 3.5 days made a collection of Rs.100.42 crores. Screen also predicted that the venture being family friendly would receive a good satellite price, which it did (Rs. 48 crores)! Now we should only wait and watch when the movie crosses the Rs.200 crore mark.