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Shah Rukh Khan's Chennai Express: Biggest hit of 2013

Aug 17 2013, 12:47 IST
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SummaryChennai Express crosses 100 crore mark in the opening weekend itself.

Chennai Express

Budget of the film: Rs.75 cr

Opening Weekend:Rs.100.42 cr

The Shah Rukh Khan, Deepika Padukone starrer Chennai Express has not only attained success at the Box-Office, but has also broken several records, set by other big Bollywood movies. Right from the day when the promos of the film were released, it generated buzz and curiosity among the viewers, so much that as soon as the film, made of Rs. 75 crore, released it crossed the 100 crore mark in nearly four days.

“It’s been an unprecedented and overwhelming response. Chennai Express has shown amazing sustenance post first day record opening and maintained it on second and third day which shows how well it is being accepted and loved by the audiences. This is the only reason why it has successfully created new benchmark at the box-office and will continue to do so”, said Gaurav Verma, Director, India Theatrical Distribution, Studios, Disney UTV.

On its opening day, the film which was released at 3500 screens across India collected Rs.33.12 crore on Friday,

Rs.28.05 crore on Saturday and Rs. 32.5 crore on Sunday. The film also had a paid preview on Thursday night through which it generated Rs. 6.75 crore, taking the total to Rs.100.42 crore.

“It has done fantastic business. Friday was terrific, but Saturday saw a 10 per cent drop, and then Sunday again, it was as good as Friday,” says Trade Analyst Amod Mehra. Interestingly, the movie did not suffer even a bit, considering a 30 to 40 per cent hike in its ticket prices as it was a mega festive release .

Single Screen performance

A mass oriented film, Chennai Express was bound to do great business in single screens across India. At Chitra, Mumbai, the film saw 100 per cent occupancy on Friday, Saturday and Sunday. “In fact people didn\'t mind to shed extra bugs to watch the film in advance, at its preview screenings on Thursdays, which received 95 per cent occupancy,” said Rakesh Sippy of Raksha Exhibitors Propreitor. At Regal, Mumbai too all the shows of Weekend 1 saw packed houses, but the preview (on Thursday) being a costly affair got only 50 per cent occupancy.

Multiplex scene

Though a no-brainer, the combination of Khan and Padukone attracted the classes to the multiplexes. “The SRK-Deepika -Rohit Shetty trio was appreciated by the multiplex crowd as well, and did a phenomenal performance at the BO,” says Vajir Singh, Editor of Box

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