like to sell them to anyone.
Concedes trade analyst Vinod Mirani. “Why would a production house, for example, Yashraj Films sell the rights of a film it has produced to their actors? Why wouldn’t they use the content for their own benefit?” questions Mirani.
But now with most top actors collaborating with several big studios like Disney UTV, Fox Star, Viacom as co-producers for their films, actors automatically have certain rights to their films. “Both the actor and the studio when co-producing a film may share 50 per cent each of the IP rights with both having a right over the use of the film. But contracts may vary in terms of rights. Sometimes, a studio that is co-producing a film, may retain the exclusive satellite rights or video rights. At times a production house may keep all the rights in spite of co-producing a film with a studio,” points out a person associated with a major studio. So, while the trend is still in its infancy, it could pick up with actors turning producers.