Seven deadly sins and marketing

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hand. Who is the sinner? The parents who have made available the game or the gaming company which created the thrill of killing or the law enforcing authorities who sanctioned selling of such games to children?

Marketers and communicators have started realising and living up to this new responsibility. Otherwise why should Surf suddenly start glorifying daag? Why is saving two buckets of water important in the context of washing? Why after so many years of playing the tune of tandrusti, Lifebuoy starts talking cleanliness for the community? Why negative brand icons are preaching positive mental attitudes? The Devil has started advocating truth—sach ke siwah kuchh nahi bolunga; envy is passé, individuality is in. The momentum of consumption will continue to increase but the mindframe around it can still be changed. From this point of view the new list of sins is like a new set of red alerts. Flout them at your own peril, to the peril of the society and to the civilisation at large. “Those who appreciate quality should enjoy it responsibly”. Amen.