a brand when you connect to peopleís hearts.
My USP as brand Kangana Ranaut is that I am quite fearless when it comes to what I believe in. And this is reflected in what I speak and the kind of choices I make when it comes to selecting my films.
Off the beaten track
My USP as a brand is that as a film-maker, I stay off the beaten track! The brand value of a star is defined by one who he intrinsically is as a person. He could be passionate, money-minded, prolific etc., but has his own individuality.