which clearly explains the clout he enjoys.
"My USP is that I make films for the family audience. Mention that it is a Rohit Shetty film and the entire family is all excited to watch it. No one gets uncomfortable as there is no vulgarity. More than anything else you have to connect with the audience. If your name brings them to the theatres then you are a brand,Ē said Shetty very clearly.
Rajkumar Hirani is said to be the modern-day Hrishikesh Mukherjee with his simple stories and quaint brand of humour in films 3 Idiots and the Munnabhai series. He has often proved that funny does not have to be low-brow. Hiraniís penchant for sugar-coating social messages has struck an unbreakable chord with the audience and gets 11 per cent votes.
Itís not surprising that new-age director Anurag Kashyap with his dark and gritty films like Dev D and Gangs Of Wasseypur has made a deep impact. Kashyap ranks fourth in the survey with nine per cent votes, just a notch higher than Rakeysh Omprakash Mehra. The latter, whoís synonymous with patriotic, real life stories like Rang De Basanti and Bhaag Milkha Bhaag gets 8 per cent votes.
Other film-makers, who made it to the list for creating a strong brand connect with cinegoers are Mahesh Bhatt (7 %), Aditya Chopra (7 %), Farhan Akhtar (6 %), Sanjay Leela Bhansali (4 %), Ram Gopal Varma (4 %) and Ashutosh Gowarikar (3 %) ó in that order.
Be unique, be individualistic Ė seems to be the message of the results of Screen Annual Survey 2013 for film-makers with strong brand value.
Screen asks the stars as to what they think is their Unique Selling Proposition (USP) and what contributes to an actor becoming a brand name?
Connecting to fans
I am really not sure about my USP, but I can say that I try to be simple and connect to peopleís heart. Every star has his own USP and uniqueness. There cannot be one thing which can be applicable to everybody. Having said that, I would like to add that you become