Screen Survey 2013: Brand Amitabh Bachchan

Sep 27 2013, 19:14 IST
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Thirty seven per cent believe that Amitabh Bachchan is the biggest brand in Bollywood today. Reuters Thirty seven per cent believe that Amitabh Bachchan is the biggest brand in Bollywood today. Reuters
SummaryThirty seven per cent believe that Amitabh Bachchan is the biggest brand in Bollywood today.

some rather discreet intonations as well ..

However, if your article does not give space for such intricacy, there could be a more cryptic response — A bit of all those supposed assets that you mention!!

Considering you were the first to understand the concept of an artist as a brand and get an evaluation of sorts done in order to start ABCL, what would you say is the USP of Brand Big B? And what has helped it stand the test of time?

During our various meetings with prospective investors for a private placement for ABCL, a sunrise enterprise, a first attempt as you rightly put, on evaluating the worth of an artist, this was exactly what our presenters were putting forward to those that were going to fund such an enterprise — “how does one evaluate a human being ... they are all priceless”! There was no plant machinery or formulae, the obvious requisites for a financial placement, to armour ourselves with. My answer to your query would ring a similar tone. How can I possibly communicate what my USP is without sounding like an overfed alien, bloated with arrogance!”

— in reply to Priyanka Sinha Jha over email

What's in a name?

Plenty if showbiz tags are anything to go by. Here’s looking

at a few star tags

Aamir Khan

Perfectionist

Aamir Khan is known to be particular with whatever he lays his hands on. For him, everything has to be in order, thus he was tagged as the perfectionist.

Akshay Kumar

Khiladi Kumar

The Khiladi title brought Akshay Kumar immense luck and success at the box-office. He got the tag after his Khiladi series of films.

Amitabh Bachchan

Angry young man

The lanky young Amitabh Bachchan became popular as the Angry Young Man of Bollywood with his character of Inspector Vijay Khanna in Zanjeer. In a career spanning four decades, he has been seen in over 180 films where he mostly played the aggressive hero.

Dev Anand

Evergreen

Dev Anand was called as the evergreen hero as he was the longest serving actor and film-maker till his death in 2011. Even in his old age, he never lost his charm. He was also famous for his buttoned up shirts, suave looks and slick hair styles.

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