*Mark out as having a particular bad or shameful demeanour
*The promotion of a particular product or company by means of advertising and distinctive design
*Old English brand 'burning' of Germanic origin; related to German Brand, also to burn. Dating back to Middle English era around the 17th century.
Flooded with these intricate and comprehensive meanings, do we really need to find an explanation for 'a star's brand value'. Some where within this list is an obvious and somewhat outlandish description of what star's could be defined with, including some rather discreet intonations as well ..
However, if your article does not give space for such intricacy, there could be a more cryptic response — A bit of all those supposed assets that you mention!!
Considering you were the first to understand the concept of an artist as a brand and get an evaluation of sorts done in order to start ABCL, what would you say is the USP of Brand Big B? And what has helped it stand the test of time?
During our various meetings with prospective investors for a private placement for ABCL, a sunrise enterprise, a first attempt as you rightly put, on evaluating the worth of an artist, this was exactly what our presenters were putting forward to those that were going to fund such an enterprise — “how does one evaluate a human being ... they are all priceless”! There was no plant machinery or formulae, the obvious requisites for a financial placement, to armour ourselves with. My answer to your query would ring a similar tone. How can I possibly communicate what my USP is without sounding like an overfed alien, bloated with arrogance!”
— in reply to Priyanka Sinha Jha over email
What's in a name?
Plenty if showbiz tags are anything to go by. Here’s looking
at a few star tags
Aamir Khan is known to be particular with whatever he lays his hands on. For him, everything has to be in order, thus he was tagged as the perfectionist.