Screen Survey 2013: Brand Amitabh Bachchan

Comments 0
Thirty seven per cent believe that Amitabh Bachchan is the biggest brand in Bollywood today. Reuters Thirty seven per cent believe that Amitabh Bachchan is the biggest brand in Bollywood today. Reuters
SummaryThirty seven per cent believe that Amitabh Bachchan is the biggest brand in Bollywood today.

an illustrious career. There’s more up his sleeve — acting in a fiction serial on television is just another beginning.

TRIVIA

* Amitabh Bachchan has won four National Awards, which includes Best Newcomer — Saat Hindustani (1970) and three for Best Actor – Agneepath (1190), Black (2005) and Paa (2009).

* The Walter Reade Theatre of Lincoln Center in New York honoured Amitabh Bachchan with a special tribute, retrospective — titled ‘Amitabh Bachchan: The Biggest Film Star in the World’.

* The British Academy of Film and Television Arts (BAFTA) hosted a Bachchan spectacular retrospective in 2007. The actor is an honorary lifetime member of BAFTA.

*He was honoured with the ‘Global Diversity Award’ in the British Parliament this month, where the Speaker described him as “Bollywood icon and the most famous Indian film star of all time.”

* Internet savvy, Bachchan is an active blogger, vogger (voice blogging) and enjoys an immense following on social networking sites —Twitter (6,314,896) and Facebook (5,527,587).

BRAND SPEAK

Big B takes the modest route characteristic of him, when talking of his brand value

What according to you contributes to a star’s brand value — his work, monetary position, ads, social intiatives he is part of and so on?

Before we get into the calisthenics of ‘star brand value’, we need to understand first what 'brand' means. And when you think of it, many expressions and explanations tumble out :

*A product manufactured by a particular company

*A particular identity or image regarded as an asset

*A particular type or kind of something

*An identifying mark burned on livestock or (especially in former times)

*Criminals or slaves with a branding iron: the brand on a sheep identifies it as mine

*A habit or quality that causes someone public shame or disgrace: mark with a branding iron

*Regulations concerning the branding, movement, and sale of cattle

*Mark indelibly

*Mark out as having a particular bad or shameful demeanour

*The promotion of a particular product or company by means of advertising and distinctive design

*Old English brand 'burning' of Germanic origin; related to German Brand, also to burn. Dating back to Middle English era around the 17th century.

*Dynamic pricing

*Marketer

*Monopoly

*Officer

*Prototype

*Publicity

*Quality assurance

*Up sell

Flooded with these intricate and comprehensive meanings, do we really need to find an explanation for 'a star's brand value'. Some where within this list is an obvious and somewhat outlandish description of what star's could be defined with, including

Single Page Format
Ads by Google

More from Miscellaneous

Reader´s Comments
| Post a Comment
Please Wait while comments are loading...