would you say that the yardsticks of stardom have changed too? Would it now be the number of people following you on microblogging sites?
I donít think that kind of hysteria or madness around stars exists anymore, but then again every star generates his own madness. I am sure Amitabh Bachchan generated his own madness, the Khans had their own madness but every generation is different. Today of course, it is much lesser because the mystery has died out. Earlier people used to wait for a heroís film, but today we are present all over, everywhere. Today the stardom is also different, it is more about the movies. More about characters, the work you do in the world of entertainment. The good part is that a film will go beyond a star today. I think thatís a good change.
And how does one consolidate oneís brand in times like these?
To me film-makers and the choices you make are the only factors that builds your brand value. I donít do PR. I think forced social work or images like casanova and wild child ó all of it is a fraud and people see through it.Today because of these social networking platforms, everybody is a critic, everybody has a voice and a fair opinion so itís very important that you do good work because you can put down a facade, but you canít put down a good work.
You have defied all stereotypes ó your father often mentions how the roles you picked went against conventional wisdom and yet you made them work for you.
I am constantly fighting and changing it. I am not consciously, but subconsciously doing parts and becoming a part of worlds which are challenging me as an actor. In my entire career there are only two films of my 10 films that I relate to and thatís Wake Up Sid and Yeh Jawaani Hai Deewani because they are urbane characters and are somewhat derived from my life. All other films are derived from the film-makers I am working with. So as far as image is