SBI to add muscle to its private banking team by March-end

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In a bid to compete in the private banking space, the largest bank in the country, State Bank of India (SBI) is planning to add 1,000 customer relationship executives to its existing 1400 such staffers by March 2008.

Nearly 650,000 customers of the bank qualify as high net worth or mass affluent on the basis of the value of their domestic deposits with the bank.

Around 1,70,000 customers across the country are eligible for the bank’s recently initiated high net worth and mass banking offering, ‘SBI-Vishesh’ scheme, a priority banking service offered in select branches thorough out in the country. In addition, the bank has over two million salary accounts.

According to the Reserve Bank of India data as of March 2007, the bank had a 16.5% share in home loan markets and a 16.8 % share of personal loan markets, including personal, auto, and educational loans on the basis of outstanding amounts. The bank is also the largest holder of educational loan outstandings, which comprised 5.03 % of the personal banking loan portfolio. The bank is also one of three providers of home loans within the country. As of December 2007, home loans constituted more that 52% of the personal banking loan portfolio of the bank by total amounts outstanding.