Sayaji to launch Effotel brand

Mar 04 2014, 19:25 IST
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Sayaji also plans to launch its signature restaurant 'Barbeque Nation' internationally. Sayaji also plans to launch its signature restaurant 'Barbeque Nation' internationally.
SummarySayaji also plans to launch its signature restaurant 'Barbeque Nation' internationally.

Sayaji Hotels, is all set to launch a new brand of hotels for business travellers. This new brand of hotels would be called the 'Effotel- by Sayaji'. The first hotel under this new brand will launch at Indore.

Speaking exclusively to Financial Express Online, Hitesh Varma, CEO - business hotels, Sayaji Hotels, said, “MICE tourism is increasing in the country. It is the right time to think about opening affordable business hotels. We have plans to diversify into the business segment, and will be launching a new range of business hotels. This new range of hotels will be called 'Effotel- by Sayaji', to denote an 'efficient hotel'. The first hotel will be launched in Indore.”

Meanwhile, Sayaji group which owns the famous restaurant chain 'Barbeque Nation', has plans to go international. Varma informed, “We will be starting our first Barbeque nation in middle east, Australia and New Zealand. And also increase the number of Barbeque Nations in India by around 6 to 8 more outlets. We are also planning to take our other signature restaurants like Mediterra and Chopstick City outside Indore and open new outlets in Mumbai and Pune.”

Apart from the new brand, Sayaji is also launching a new property in Kolhapur. The Sayaji Kolhapur will be fully operational by June 2014.

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