an acid test for Satyagraha.”
The Bachchan effect
According to Desai, it is Amitabh Bachchan’s charisma and the curiosity behind the film’s story that pulled people to the theatres. “The magic of Mr Bachchan cannot be ignored. It won’t be wrong to say that the film is only riding on his appeal.”
Satyagraha started well in international markets like Australia, UK, USA, Canada, UAE and Pakistan. According to figures quoted by Bollywood Hungama till last Saturday, the film has collected $ 62, 378 in Australia and $ 41,932 in UK.
Last week’s release Madras Cafe continues to do decent business, with 40 per cent weekend occupancy. According to Bollywood Hungama, the film has collected close to Rs.7 crore nett in the second weekend, bringing the grand total to Rs.40.71- Rs.41.01 crore nett. Well in its fourth week, Chennai Express is still going strong with 40 per cent occupancy in most multiplexes.
International films like Percy Jackson: Sea of Monsters and Mortal Instruments - City of Bones failed to impress the audience, while the Jennifer Aniston - Jason Sudeiks-starrer We’re The Millers is getting decent footfall in multiplexes.
In the Screen issue dated August 30-September 5, 2013, we had predicted that since the film deals with a serious subject, the film will get an average start in the first week, despite the stellar star cast. The prediction came true, as the film opened to mixed responses, with decent occupancies in multiplexes and single screen. We also mentioned that the film’s future depends on the kind of word-of-mouth publicity the film gets. Our view was echoed by the trade analysts.
By Priya Adivarekar