Samsung refreshes iPhone-challenging Galaxy line

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Associated Press :New York, Mar 15 2013, 12:46 IST
Samsung Electronics is ratcheting up its rivalry with Apple with its new Galaxy S 4 smartphone, which has a larger, sharper screen than its predecessor, the best-selling S III.

Samsung trumpeted the much-anticipated phone's arrival Thursday at an event accompanied by a live orchestra while an audience of thousands watched the theatrics unfold on a four-level stage at Radio City Music Hall. Summoning up a touch of Broadway, Samsung employed 17 actors to demonstrate the new phone's features in a series of scripted vignettes.

The Galaxy S 4, which crams a 5-inch screen into body slightly smaller than the S III's, will go sale in the US sometime between the end of April and the end of June.

In the US, it will be sold by all four national carriers _ Verizon Wireless, AT&T, Sprint Nextel and T-Mobile USA _ as well as by smaller ones US Cellular and Cricket. All told, Samsung plans to offer the Galaxy 4 S through 327 carriers in 155 countries, giving it a wider reach than Apple's iPhone 5.

Samsung didn't say what the phone will cost, but it can be expected to start at $200 with a two-year contract in the US That's comparable to the iPhone 5.

JK Shin, the executive in charge of Samsung's mobile communications division, promised the money would be well spent for a "life companion'' that will "improve the way most people live every day.''

That bold promise set the tone for the kind of flashy presentation associated with the showmanship of Apple, the

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