Samsung plans increasing sales in India

Font Size

Print

Feedback

Email

Discuss

Related Articles

I want to compete with Chinese products: JainReliance oil deals with Kurdistan illegal: IraqReliance oil deals with Kurdistan illegal: IraqJapan's Pioneer plans full-fledged entry into Indi...

Consumer durables major Samsung is aiming for a 30 per cent increase in the company's sales in the Indian market this year, on the back of increased research and development (R&D) activity and new product launches.

The company has appointed Olympic gold medallist Abhinav Bindra as its new brand ambassador and also plans to set up 30 additional brand outlets in various cities.

"We clocked a sales turnover of 1.3 billion dollars in India under our various consumer durables categories and expect to increase the figure by 30 per cent this fiscal," Samsung India Deputy Managing Director R Zutshi said in New Delhi.

He said the company would be focussing on enhanced R&D as part of the effort and also bring out new products in various segments this year.

"We are doubling the number of our R&D engineering staff from the existing figure of 2,000 to 4,000 within the next two years for our Noida facility," Zutshi said.

The company is planning to put special emphasis on the LCD TV and Flat CRT TV segments as part of its growth strategy.

"We currently enjoy a market share of 42 per cent in the LCD TV and 21 per cent in the Flat CRT TV segments and our target is to increase our share in the two segments to 45 per cent and 26 per cent, respectively, by end of the year," he said.

The company is also increasing its sales branch offices by more than double this year. "We have 20 branch sales offices located across the country and are planning to take the number to 50 by end of the current fiscal," he added.