Samsung launches Ultra notebooks

Feb 24 2012, 11:56 IST
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SummaryElectronics major says it aims to increase its share in notebook market in India to 12 pct this year.

Electronics major Samsung on Thursday said it aims to increase its share in the notebook market in India to 12 per cent this year with the expansion of its product portfolio and retail presence across the country.

The company has eight per cent share of the notebook market in India, as per IDC estimates.

"Notebooks is a big category for us and we expect it to be a major driver of growth in India. From 8 per cent last year, we are now looking at 12 per cent share of this category," Samsung Country Head (Mobile and IT) Ranjit Yadav told reporters here. The mobile and IT segment contributes about 55 per cent to the company's revenues from India.

Samsung launched its new Series 5 Ultra notebooks, which are lightweight, with a thin form factor, making the device extremely portable. The devices are priced at Rs 48,990 (13-inches) and Rs 54,390 (14-inches).

The ultrabooks feature Intel Core i5 processor with 8GB memory and up to one TB storage.

Samsung has 30 models in its 'NotePC' range in the price range between Rs 14,990 to Rs 1 lakh.

On retail expansion, Yadav said the company will have over 200 exclusive stores by the end of the year.

"From less than 100 stores, we will ramp up our exclusive stores to 275 by the year-end," Yadav said adding that these will be franchise outlets.

The notebook segment is driving PC sales in the country over the last few years. The desktop segment on the other hand is witnessing flat to negative growth.

IDC estimated that of the total of 10.48 million PCs been shipped in 2011, desktops have registered a year-on-year decline of 4.4 per cent, portables witnessed a stirring growth of 22.9 per cent over the same period.

The India PC market shipments for Q4 2011 (October-December) stood at 2.39 million units. This was the lowest shipments in the last six quarters, disrupted largely by the supply shortage and subsequent price inflation of the Hard disk drives, according to IDC.

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