Samsung launches new 'smarter', affordable 'Rex' feature phones

"Feature phones comprise almost 70 per cent of the sales and represents a large opportunity for mobile handset makers, especially in emerging markets. Of this, 10 per cent is the Rs 4,000-6,000 range.

"We are targetting users who are looking for social networking, games and surfing Internet on phones in affordable price range," Samsung Vice President Asim Warsi told reporters.

In a span of just 12 months, Nokia has launched 12 Asha devices in India in the range of Rs 3,500-8,500. It sold 16 million Asha Smartphones in last two quarters of 2012.

Samsung's four devices -- Rex 60 (Rs 4,280), Rex 70 (Rs 4,570), Rex 80 (Rs 5,270) and Rex 90 (Rs 6,490) -- will be available in the market next week onwards.

A smartphone is a mobile phone built on a operating system with more advanced computing capability as compared to a feature phone.

Rex phones are dual SIM touchscreen phones and run on Java platform. The devices come pre-loaded with a number of apps like Facebook, messengers like ChatON and GTalk and mobile browser Opera.

However, none of the phones support 3G connectivity.

"The entire 'smart' feature phone series has been developed in India, for Indian consumers. The phones will be also taken to markets like China, Middle-East, Africa, South America and CIS countries," he said.

According to CyberMedia Research, total mobile shipments in India stood

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