world is a clear indicator of his popularity over the other Khans in the bigger cities,” said Gunjan Bhardwaj, the chairman of Innoplexus.
All this, despite SRK’s unprecedented marketing campaign for home production Ra.One. According to a recent report by TAM Adex, Shahrukh Khan was the most visible brand ambassador on television in 2011 while according to celebrity management firms, Aamir Khan is now the costliest Bollywood actor to hire for brand endorsements. “Managing the online image of a celebrity is now an integral part of the pitch planning. Everyone has realised that online media like Twitter are the fastest, cost-effective and least controversial way of reaching the fans,” says Indranil Das Blah, COO at Kwan Entertainment, a celebrity management agency.
However, when it comes to popularity among women, Shahrukh’s charm beats Salman’s. While 42% of Shahrukh’s online fans are female, the comparable share for Salman and Aamir stands at 25% and 28% respectievly. As far the age profile of online admirers goes, youngsters flock to Salman who derives 91% of his virtual followership from under 35 years. The corresponding figures for Shahrukh and Aamir are at 87% and 83%. Surprisingly none of Salman’s virtual fans is beyond 50 years while Shahrukh and Aamir draw atleast 2% and 6% of their online followership from a cohort of 50 plus years and find acceptability throughout different age groups.