Sahara launches channel for dubbed content

Soma Das
Posted: Saturday, Feb 23, 2008 at 0048 hrs IST
Updated: Saturday, Feb 23, 2008 at 0107 hrs IST

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New Delhi, Feb 22: because investment in a channel which has 100% bought content will be lower than channels who produce their programme, though Chakrabarty is quick to point out, "We have already invested Rs 20 crore on marketing."

On the lines of FMCG companies Firangi has constituted a panel to monitor the performance of the channel. Based on its feedback the channel will decide on future strategies....

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Sahara launches channel for dubbed content

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