'Sachin Tendulkar's retirement not to impact his brand, endorsement deals'

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Sachin Tendulkar has been promoting the company's campaign for the cause of the education of the girl child. Reuters Sachin Tendulkar has been promoting the company's campaign for the cause of the education of the girl child. Reuters
SummarySachin Tendulkar promotes Adidas, Coca Cola, Future Group, Toshiba and Aviva India.

post retirement.

"He will continue to endorse the brand. we have a long term partnership with him. Nothing changes as far as we are concerned," SAR Group Chairman Rakesh Malhotra said.

Meanwhile, a GSK Consumer Healthcare spokesperson said: "Boost has had an enduring association with Sachin Tendulkar for 23 years and we are extremely proud to have partnered with him through his illustrious cricketing career. He aptly embodies the brand's attributes and continues to be an ideal brand representative."

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