the game. The Cricket Series is specially created with Sachin Tendulkar's contribution and is dedicated to the cricket loving fans of India," Toshiba India, Head - Marketing Communications Abhishek Mehta said.
SAR Group, whose Luminous Water Technologies is endorsed by Sachin Tendulkar, also said it would continue its relationship with him post retirement.
"He will continue to endorse the brand. we have a long term partnership with him. Nothing changes as far as we are concerned," SAR Group Chairman Rakesh Malhotra said.
Meanwhile, a GSK Consumer Healthcare spokesperson said: "Boost has had an enduring association with Sachin Tendulkar for 23 years and we are extremely proud to have partnered with him through his illustrious cricketing career. He aptly embodies the brand's attributes and continues to be an ideal brand representative."