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Sachin Tendulkar wears an electronic designer's hat with Toshiba

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Cricketer Sachin Tendulkar speaks at the launch of Toshiba's first cricket mode TV in Mumbai on Tuesday. PTI Cricketer Sachin Tendulkar speaks at the launch of Toshiba's first cricket mode TV in Mumbai on Tuesday. PTI
SummaryMaster Blaster Sachin Tendulkar has been associated with Toshiba for the last three years.

clarity, which we went step by step. Finally, we agreed on one particular setting that all of us agreed upon. Those have been captured and has become a standard function on this TV.

"When you are watching a match, you need to look at those settings that we felt were right. It is automatically programmed in the TV. I haven't come across any TV set that does this. I am looking forward to the response and people would be quite happy with this," the 40-year-old added.

Toshiba had to increase its prices recently to mitigate the rupee fall and investment in new technology.

"The way rupee has fluctuated, we were forced to revise prices like other players in the market, but that is not the only reason, there are also other factors. We increased prices by 3-4 per cent end of last month," he said.

On the festive demand, Warke said, "We expect to see good numbers from Onam and Ganesh Chaturthi and we expect this to continue into Diwali. Generally, sales are 60-70 per cent higher than normal sales in festive season."

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