Brand Sachin Tendulkar bags Musafir.com

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The partnership with Sachin Tendulkar covers a major global marketing campaign that includes radio, television and outdoor media. AP The partnership with Sachin Tendulkar covers a major global marketing campaign that includes radio, television and outdoor media. AP
SummaryMusafir.com understands the business of travel, says Sachin Tendulkar.

offline stores across the UAE and four branches in Sharjah, two each in Dubai, and Abu Dhabi and one in Ras Al Khaimah," he added.

The company has roped in cricket icon Sachin Tendulkar as its brand ambassador, who also owns a minority stake.

It has earmarked Rs 25 crore for marketing campaigns for the first year.

The company is eyeing revenue of Rs 120-140 crore in the first year and will target a year-on-year growth of at least 75-80 per cent, Gadoya said, adding they are targeting a market share of 7-8 per cent in the next two years, of the around Rs 27,500 crore online travel booking market.

"Our aim in the next five years is to be in the top five online travel agent market. The market is around Rs 20,000 crore which is expected to grow to Rs 55,000 crore by 2015, of which 40-50 per cent will be online driven. We aim to have 7-8 per cent of that," Gadoya said.

Asked if the slowdown in economy could dampen its business, he said, "People are still travelling. Couple of new airlines are coming into the market, so the aviation sector is booming. Whether it is leisure or business, travel will always be there. I don't think there will be a slowdown in travel industry."

"We are here for the long run. There maybe a few travel portals who would have exited in the travel space and that is why we have Sachin Tendulkar with us," Gadoya said.

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