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Chennai, Apr 22: The Coimbatore-based Sabols, a leading packaged drinking water company in South India, is repositioning itself as Sabols Foods India Pvt Ltd to tap the growing ready-to-eat and ready-to-cook food market in the country.
“We want to be a pan Indian company catering to the discerning, quality conscious consumers across the country,” KM Senthil, chairman said.
Senthil said the food launch would be national. The products to be made available in the retail shelves include noodles, biscuits, chocolates, ice- creams, pickles and lots of other ready-to-eat fast moving items. “The company's product development division is identifying various such products,” he said. Marking the foray beyond drinking water, the company has launched ‘Mango Magic’-a mango drink produced from mangoes grown in Salem, Krishnagiri and Dharmapuri districts of Tamil Nadu.
“It is being introduced in Tamil Nadu, Karnataka, Kerala, Puducherry and Andaman and Nicobar Islands. The fruit juice production would be expanded by including apples, oranges, pineapples and others,” he said. Sabols having cornered over 25% of the packaged drinking water market in Tamil Nadu and has expanded to Kerala and Karnataka. It is setting up four plants in Hyderabad, Vijayawada Vizag and Nellore. It is also expanding its water business through franchisee route in Andhra Pradesh and western Karnataka.
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