Road Trip
His first assignment was designing T-shirts and nightwear for a Jaipur-based organic textile company.
In Pune, he worked on several projects from designing showrooms to creating posters at INDI Design. He also made a brochure which lists 17 design laws. So what are the laws? “Law 17 reads Survival: Forget all other laws in order to survive,” he says, cheekily.
In Anjuna, Goa, while working with Igoa, a digital advertising agency, he had to create illustrations for a cooking academy website. Using fruits and vegetables in the illustrations, he came up with diverse themes from multi-tasking chefs to fruit-carrying pigeons.
So what were his design discoveries in India? The crowd and the clutter. Not just India’s roads, but magazines, newspapers and advertisements seemed crowded too. “The layouts have a lot going on. I think India has no place for minimalistic design right now.”
His project has exposed him to the nuances of design firms the world over. “In Thailand, I learned that an agency must be as professional as the client. Saying yes to everything that a client says doesn’t bring any success. We would unplug the office phones after 6 pm so that the client respects our working hours. I discovered that there are similarities and common problems in the design industry, no matter where you go,” he says.
Can design change the world then?
“Design can make things user-friendly, easier to understand, and make them better looking, but in the end, it is not going to change
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