RICHFEEL introduces - Hair Tissue Mineral Analysis (HTMA) in India

Businesswire India

Posted: Tuesday, Nov 10, 2009 at 1811 hrs IST
Updated: Tuesday, Nov 10, 2009 at 1811 hrs IST


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Mumbai: RICHFEEL Health and Beauty Private Limited – the pioneers of Trichology in India, is proud to bring HTMA for the first time in India partnered with Trace Elements, Inc. USA.

Dr. Apoorva Shah, Founder, RICHFEEL Health and Beauty Private Limited, India’s first certified trichologists and beauty physician says, “Richfeel has always introduced innovative products after intensive and extensive R&D to give optimum value to our customers”.

Dr. Shah further added “Minerals are equally important to nutrition as vitamins. Nutrition is not just vital to your overall health, but is important to the health of your hair as well. While our bodies need a variety of vitamins and minerals to support certain functions, there are specific ones that will promote healthy hair.

The hair is thus a reflection of your overall health and nowadays with consumers becoming more and more aware about their personal health and beauty, HTMA becomes a requirement. By interpreting the hair mineral test properly, one can construct a biochemical picture of the way the body is going to respond to stress.

This partnership with Trace Elements to introduce HTMA technology in India is another progressive step towards bringing innovative and quality technology for hair, beauty care and health assessment to our clients. The HTMA test is available at all 35 Richfeel clinics across the country.”

How HTMA is useful to consumers??

-- HTMA could now be a part of your regular annual health check up

-- If you have problems related to hair that are not getting treated, HTMA can tell you the reason for the same and you could take preventive treatments based on this

-- It will also help you to lead a healthy life and affect your lifestyle by keeping a regular check on your body mineral/ nutrient composition

Dr. Watts, Director of Research, Trace Elements, Inc., Texas said, “Hair Tissue Mineral Analysis is a screening test to measure the levels of 37 minerals in the hair tissue. Over the last 15 years, HTMA has been an effective analytical test to measure the mineral content of the hair and body in the United States of America. The tests are performed with highly sophisticated detection equipment to achieve accurate and precise results.”

Dr Watts further added at the press event, “In India, Richfeel is an authority on hair and therefore this partnership will bring optimum value to the Indian consumers who will get to avail the benefits of this test for the...

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