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Ford EcoSport review: Aggressive, menacing and jazzy SUV

Jul 01 2013, 14:32 IST
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Open-mouthed grille is enhanced with sleek headlamps that render Ford EcoSport with an international level Ford Fiesta face. (Cardekho.com) Open-mouthed grille is enhanced with sleek headlamps that render Ford EcoSport with an international level Ford Fiesta face. (Cardekho.com)
SummaryOpen-mouthed grille is enhanced with sleek headlamps that render Ford EcoSport with an international level Ford Fiesta face.

Ford EcoSport review: The gradual surge in the fuel prices has made the Indian car enthusiasts and other people see an entirely fresh trend. The lucrative Indian car market that was out and out, bent more towards hatchbacks and sedans to a certain extent, is now changing trends and falling towards the UV (utility vehicle) segment. The reason for this shift is cited with the fact that besides, offering decent space for your daily trips, the UVs are also useful for longer journeys, thereby saving fuel.

The automobile manufacturers automatically started looking to enhance their portfolios for the growing Indian market with their respective manufactured utility vehicles. The American auto major, Ford is also not behind in this prevalent trend with the introduction of Ford EcoSport, which was the most anticipated launch of the year. The SUV has taken an 18 month gestation period to get it Indianized, for the company was aggressively testing the EcoSport in the country and the one that has been launched is almost 70% locally manufactured.

The advantage of localizing the EcoSport is that the pricing of the SUV can be set aggressively. This SUV was first put on display for the public eye, at the 2012 Automobile Expo held in Delhi, and unlike many other vehicles that go through the process of developmental changes like the change avatars that is, from a larger than life visual on board, to the notched down clay models, and then, to the more realistic production versions. Whereas, the charming Ford EcoSport seemed to have skipped the steps entailed in the ‘Change avatar’ process and straightaway headed into the production line from the drawing board.

This rugged SUV comes with an unconventional design, which is not at all jarring to the eye. Ford EcoSport’s design is aggressive, menacing and jazzy with an urban touch screaming for attention, and this queer combination works perfectly as well as adds freshness. Ford is counting a lot on the EcoSport, for it can be the fate changer for the company, and so, the company engineers have burnt the proverbial mid night oil in order to give it an Indian face.

Ford EcoSport is spawned on Ford Fiesta’s B2E platform which, although is very resourceful, however, was used initially to build a sedan. The EcoSport SUV cannot be termed as a sedan, but the onlooker gets a feeling that it is a three-box vehicle. When

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