MobileStore: Retail recall

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SummaryThe MobileStore is joining the ranks of global giants like Tesco, Debenhams and Pep Stores to vie for a top spot in the World Retail Awards to be held in Paris on Oct 8

a user can find out about an area’s shops, restaurants and businesses just by holding the phone in that direction. You can then read reviews, book a table and find the quickest route to the destination. But how many are aware about this?” asks Chakrawarti, adding that display of such new avenues would be the high point of their lounges.

The company has also partnered with Samsung for its all-share technology app which allows users of select Samsung devices to push media files such as pictures to servers in the cloud. “Another compelling capability is SmartView, which lets one mirror what’s being displayed, and heard, on compatible Samsung TVs to enjoy on tablets and smartphones around the house,” adds Chakrawarti.

The experimentation of new formats is but an offshoot of the smartphone success story. Be it a student, a professional or a housewife, everyone wants to own a smartphone today. According to a CyberMedia report, smartphones accounted for 9.4% of mobile phone sales in the country in the January-April period as against 2.8% in the corresponding period last year.

“People come to lounges because they can experience almost all varieties of live phones in a single spot,” says Abhijeet Singh, a customer sales associate at The MobileStore lounge in Noida.

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