“Retail is fuelling the cinema business”

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crossover films—some so-called mainstream “commercial” films are more successful abroad than in India.

What are your views on the convergence of the entertainment, information and telecommunications segments and the rapid de-regulation in the industry?

Any kind of convergence is a boon to any industry. It has had a positive impact on how marketers are able to generate excitement around their content/films, thus enabling a 360 degree connect with the offerings. Secondly, theatre release is always the first trigger for most of the revenue streams for the content. Lastly, the increase content monetisation avenues is also enabling better content generation, making this a win-win for all involved.

Finally, what steps could the industry take to curb piracy?