are often in demand in their area. Thanks to their knowledge and sincerity, they are recognised in society as a trusted and dependable friend. In all the LIC offices where I was responsible for sales, I found the high achievers would be consistently among the top 10.
Such achievers always have very high regard for their organisation and, for them, upholding its prestige is like patriotism, something that can never be compromised. Therefore, their actions are guided by a strong sense of responsibility. They work tirelessly to improve the image of their organisation and, in the process, they are able to mobilise tremendous goodwill for themselves and their company. On the other hand, they never tolerate inadequacy of service to their customers.
Even though this community of salespersons has contributed immensely to the mobilisation of savings of people, they are often seen with contempt and distrust. Steps should be taken to restore the professional dignity of insurance advisors and project them as role models for sales personnel in other industries.
The writer is advisor (Life Reins.), GIC Re and former MD & CEO, Star Union Dai-ichi