comfortable, because they can truly manage the corporate side of the device, while not inhibiting the use of the device by the individual who actually owns it."
This means private pictures, music and emails are safe, even if a company decides to wipe corporate content from a device.
Scotiabank analyst Gus Papageorgiou believes that this one feature alone is likely to be a big factor in swaying enterprise customers to upgrade to RIM's BlackBerry 10 devices.
"We believe BlackBerry Balance is the key feature which will drive enterprise demand," Papageorgiou said in a note to clients on Tuesday. "The BB10's ability to segment between corporate and personal settings will be a hit with enterprise IT departments and users alike."
RIM said its new platform will also offer a new corporate app store for BlackBerry 10 devices, allowing organizations to manage the deployment of in-house applications on employee-owned devices.
"We've been testing BlackBerry 10 and BlackBerry Enterprise Service 10 in our environment and we're pleased with the manageability, security and reliability," said Peter Lesser, the head of global technology at Skadden, Arps, Slate, Meagher & Flom LLP, in a statement issued by RIM.