Reliance speaks in Bhojpuri
Speaking at the launch, Sunil Kumaran, business head, regional TV, Reliance Broadcast Network said, “Big Magic Bihar and Jharkhand is RBNL’s first foray into the Bhojpuri entertainment space. We believe there is tremendous potential in the regional markets and it is these emerging markets such as Bihar and Jharkhand, which are delivering enormous growth both in terms of audience maturity as well as marketers’ increasing demands to reach these markets.”
The Bhojpuri television entertainment space already has several channels such as Anjan TV, Hummra M and Sangeet Bhojpuri besides first mover Mahuaa TV, but RBNL is unfazed about the competition. “Some of the older channels that have traditionally done well are on a steep decline, while some of them are relatively very small players,” pointed out Tarun Katial, CEO, Reliance Broadcast Network. “There is an opportunity and need for a focussed offering for the market with strong content backed by a deep understanding of audience preferences. We have the lineage of our radio
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