Reliance Retail adopts new tagline

Under the plan, the company is adopting a brand expression 'Aapki Khushi Hamari Khushi' while deciding to focus on four key areas to propel growth.

These include strengthening the presence of multi-formats and other retail channels, driving growth through hypermarkets, pushing for leadership in fresh food, and enabling growth through world-class quality and infrastructure.

Reliance Retail's newly-appointed chief executive officer for value formats Gwyn Sundhagul unveiled a five-year business plan for the value chains including RelianceFresh, RelianceSuper and RelianceMart.

Sharing the business plan with a senior leadership team in Mumbai today, Sundhagul said, "in our effort to build on the right fundamentals for our business, it is vital to create a people-centric culture and demonstrate our care and respect to the three key stakeholders--customers, community and colleagues."

Reliance Retail, however, did not provide more details regarding the targets set under the five-year plan. It is looking at adopting a four-pronged strategy to drive growth of its value formats. This includes strengthening the presence in multi-formats and other retail channels and driving growth through hypermarkets. That apart the company is also looking at creating infrastructure such as distribution centres, fresh food processing centres, a retail academy and customer innovation centres.

"We have also built a very strong and experienced top leadership team to ensure we can implement these plans," said Sundhagul. Sundhagul was recruited by Reliance Retail last December along with four

... contd.