Reebok Goes On Front Foot To Play Cricket

Posted: Friday, Oct 10, 2003 at 0000 hrs IST
Updated: Friday, Oct 10, 2003 at 0000 hrs IST

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New Delhi, Oct 9: : its products into 3 categories: Performance Products, Classics (basic shoes) and RBK (a high fashion, street inspired line). While Performance Products will be driven by the ‘Vector Outperform campaign’, RBK, predominantly uses events under the Sound & Rhythm of Sports platform to connect with youth.

While globally Reebok is at no 3, with a 14 per cent market share, after Nike (28 per cent) and Adidas (18 per cent), in India, Reebok is ahead of the other two with a market share of around 43 per cent. “Reebok India is a benchmark among Reebok subsidiaries in terms of team efficiency, store management and brand marketing,” says Mr Conlan....

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