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New Delhi: Reebok, the leading sportswear brand, revolutionized women's fitness with the creation of 'Step Reebok' in 1989. Following the successful initiative, Reebok introduces the latest fitness regime for women with an innovative gym workout - JUKARI Fit to Fly. The workout is the first in a series of initiatives to come out of a new, long-term partnership with globally renowned entertainment company, Cirque du Soleil. This new workout regime was showcased by leading Bollywood actress and Reebok brand ambassador Bipasha Basu, along with Reebok JUKARI Fit to Fly global instructors - Ms. Ji-in Woo from Korea and Ms. Johanna Fellner from Germany. To compliment JUKARI Fit to Fly, Reebok has also created two collections of women's fitness apparel and footwear - On The Move and Reebok-Cirque du Soleil collection.
The Reebok-Cirque du Soleil partnership and JUKARI Fit to Fly workout are the direct result of insights into what women really want from exercise. A survey of 15,000 women across 25 countries in 2008 found that while nearly half of all women know that exercise and keeping fit is very important to their overall health, less than 25% participate in fitness often. Specially-commissioned Reebok research looked at why this might be. The findings showed that nearly two thirds (61%) of all women would workout more if it was more fun. More than half (54%) felt exercise was a chore.
Talking on the launch, Subhinder Singh Prem, Managing Director- Reebok India said, "Reebok has a strong history in women's fitness, and Cirque du Soleil is known worldwide for its creativity and innovation, which together helps in enhancing women's fitness experience. Our inspiration for JUKARI Fit to Fly stems from our recently conducted research which establishes the fact that women perceive exercise as a chore and would definitely workout more often if going to the gym was fun. The partnership with Cirque du Soleil will help to revolutionize the way women experience the gym."
JUKARI Fit to Fly makes fitness fun again by introducing a new way to move in a gym workout and is accessible to all women, regardless of fitness levels. The hour-long workout has been created on a specially-designed piece of equipment called the FlySet. The FlySet consists of a durable three-stranded rope fixed to the ceiling with a 360 degree swivel point at an adjustable length with two attachment loops. The FlyBar, a 4.5lb neoprene coated attachable steel bar, is placed through the...
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