Reckitt sees India as its largest mkt

"My aim and vision is that India should become the single biggest market in the next 3-5 years for Reckitt Benckiser in revenue," Reckitt Benckiser South East Asia Senior Vice-President Chander Mohan Sethi said.

The company has globally identified and named 16 'power markets' for future growth and India is at present fourth in the list of top five markets, he added,

"I know that it is not going to be easy to compete with markets like the US, but we will do it on the back of innovation and investment on building our brands," Sethi said.

He said India is one of the fastest growing markets in the world for the company.

"India is critical for global growth and is in the top block for investment and focus," he said without sharing any financial detail.

Reckitt Benckiser had recorded a net revenue of 2,357 million pound during January-March quarter this year.

The top focus markets for the company include the US, the UK, Germany, France, India, Brazil, Russia, South Africa, China and Australia.

Commenting on the strategy for the future growth in the Indian market, Sethi said: "We will focus on areas like health, hygiene and home, and invest in innovation... Health is clearly the focus area that is why we acquired Paras."

Last year, Reckitt Benckiser had completed acquisition of Paras Pharmaceutical's over-the-counter brands, including Moov pain relief ointment, Krack

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