Real-time TRP rating starts with DTH viewers

Soma Das
Posted: Saturday, Sep 06, 2008 at 2325 hrs IST
Updated: Saturday, Sep 06, 2008 at 2325 hrs IST

Font Size

Feedback

Discuss

New Delhi, Sep 5: near-monopolistic position in audience rating measurement business.

The rating agencies have a direct impact on Rs 8,000-crore annual TV advertising business. Tam media research is a JV between AC Nielsen and IMRB International while Media Services & Holdings LLC has a majority stake in aMap. ...

Discuss this story on expressindia forums

Post Comments

Comments: (Limit 3,000 characters)

Name		Message
Email ID
Subject

TERMS OF USE:
The views, opinions and comments posted are your, and are not endorsed by this website. You shall be solely responsible for the comment posted here. The website reserves the right to delete, reject, or otherwise remove any views, opinions and comments posted or part thereof. You shall ensure that the comment is not inflammatory, abusive, derogatory, defamatory &/or obscene, or contain pornographic matter and/or does not constitute hate mail, or violate privacy of any person (s) or breach confidentiality or otherwise is illegal, immoral or contrary to public policy. Nor should it contain anything infringing copyright &/or intellectual property rights of any person(s).

I agree to the terms of use.

Latest News

Print Edition

Events

Real-time TRP rating starts with DTH viewers

Post Comments