Ratan Tata's grace and wisdom moved me: Starbucks CEO Howard Schultz

Nov 19 2013, 22:23 IST
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"I could sit and listen to Ratan Tata for days on end. He has so much wisdom and insight not only about India but about the world," Starbucks CEO Howard Schulz said. AP
SummaryStarbucks CEO Howard Schultz says was moved by Ratan Tata's words during launch of Mumbai store.

that the company's relationship with Tata, its 50/50 joint venture partner in India, will make Starbucks' growth possible.

Schultz, however, acknowledged that achieving its ambitions for India may not be easy.

"Getting there would not be easy. Our successful beginning in India has not been without hurdles. On the contrary, it has been a complicated six year journey," he said referring to Starbucks' long wait to get into the Indian market.

"We'd watched the Indian market develop for many years. We could see that all the important pre-requisites for success were falling into place".

He quoted instances like the emergence of a growing middle class with strong aspirations, enthusiasm for western culture and brands, gradual development of the nation's infrastructure and "what seemed to be healthy changes in the regulatory framework for foreign investment".

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