RapidShare reaches out to Indian consumers

Businesswire India
Posted: Wednesday, Jul 08, 2009 at 1318 hrs IST
Updated: Wednesday, Jul 08, 2009 at 1318 hrs IST

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New Delhi: The 1-click hoster RapidShare AG acquainted itself with the Indian media at a press gathering. RapidShare, one of the biggest filehosting companies in the world distributes information for private users as well as companies worldwide. As per Alexa, a web information company that publishes web site rankings, RapidShare is visited by about 3% of all internet users every day. It can serve up to 3 million users at the same time. The Indian market which is experiencing the internet boom can benefit tremendously by availing RapidShare’s services.

Broadband penetration in many countries has been growing at an exponential rate over the last 5 years. The bandwidth available to mobile devices has grown as well. This is especially interesting as India has about 400 million mobile subscribers and the highest growth rate in wireless subscribers in the world. This reiterates that the online medium has become the new platform of life.

Keeping in mind the factors responsible for growth in internet usage, RapidShare has conducted a survey on the perception of internet. The results show that for more than 70% of the participants, communication over the internet is important or very important for the quality of their life. 67% would not miss the information they get from the net and 43% perceive social networks as a crucial part of their life.

RapidShare’s users primarily consist of private users and businesses. Everybody can use RapidShare’s service for free, no registration is necessary. The link to files is exclusively sent to the uploader and the service is very secure: Links cannot be guessed as there is no search function. Frequent users sign up for a premium account and are able to enjoy priority bandwidth.

Businesses use RapidShare’s premium services extensively. Especially small and medium sized companies like graphic designers, media houses, publishers, software developing companies, draftsmen, lawyers, marketing agencies etc. use RapidShare to transfer big files fast, easy and secure, Among them are Rheinmain TV, a local broadcaster, and Alibre, which develops and markets CAD/CAM Software. The advantage is that the service is available everywhere, all one needs is any kind of device to access the internet. Speaking on the occasion, Bobby Chang, COO, RapidShare said, “India has a great potential for internet usage. The internet penetration in India is increasing every year and there is scope for growth of communication and hosting data online.” He further added, “We have extended our internet connectivity from about 80...

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