There were high expectations from Besharam at the box office. The Ranbir Kapoor starrer which also had Rishi Kapoor, Neetu Kapoor coming together for the first time, should have turned out to be a winner. But looking at the five day collections of about Rs 47.69 crore, the film seems to have fallen short of expectations.
An impressive opening
Besharam which released on Gandhi Jayanti, October 2, saw a record breaking opening of Rs 21.56 crore. But according to Taran Adarsh, the collections slipped to Rs.7.13 crore on Thursday, Rs.5.68 cr on Friday, Rs.5.94 cr on Saturday and Rs.7.50 cr on Sunday. The audience had accepted the adult comedy Grand Masti, but they seemed to have rejected Kapoor’s antics. According to Adarsh, the international collections for Besharam were A$14,646 in Australia, NZ$ 6,537 in New Zealand and £58,494 in U.K on the opening day.
“The cost of the film was around Rs 80-85 crore and there were huge expectations keeping in mind the reputation of the principal actors, but the dip on the second day, although being a working day was substantial. People have rejected it because of the toilet humour, no story no good music and only one star to carry the film,” says trade analyst Amod Mehra.
Trade analyst Komal Nahta conceded with Mehra that the film’s collections were way below expectations because of the weak content. “After seeing its performance over five days, there is no way the film will pick up. Getting the three Kapoors together did not work at all,” stated Nahta.
The single screen audience has also rejected the film outright according to Manoj Desai, Executive Director, G7 theater, Mumbai. “The film is a complete washout and the exhibitors are suffering. The occupancy has been around 45 per cent after the opening day. But the film has an advantage because there is no big release till Boss which releases on October 16,” he said.
Exhibitors of multiplex theaters share the same grouse. “We were expecting good business from Besharam and had allotted 95 per cent shows to the film. Besharam will do below average business as the theaters are almost empty. There has been no good word-of-mouth publicity from the audience either and the critics have trashed the film. Till Boss releases on Wednesday, there is no big release,” said a representative of a multiplex chain.
According to Adarsh, while films like Grand Masti in