as the theaters are almost empty. There has been no good word-of-mouth publicity from the audience either and the critics have trashed the film. Till Boss releases on Wednesday, there is no big release,” said a representative of a multiplex chain.
According to Adarsh, while films like Grand Masti in its fourth week has earned surplus of Rs 100 cr nett, The Lunchbox, and Phata Poster Nikhla Hero currently in their third week have earned Rs 18.80 cr and Rs 36.50 cr respectively. These films are currently relegated to one or two shows in multiplexes.
The satellite rights of Besharam were bought by Zee network. Jayantilal Gada, CMD Pen India agency for Zee network said that he could not disclose the figure, but added that there is an exit clause in the contract linked to the film’s performance. “But we will take a call after 30 days,” said Gada.
Even the Hollywood releases, the American crime drama Runner Runner and Diana, did not get a very good response from the audience. The occupancy in the first week for Diana was 20-25 percent, while for Runner Runner it was even less. But Prisoners, which is in its second week has an occupancy of 50 per cent, while Rush is doing excellent business with 85 per cent occupancy in its third week pan India.
Arrival of Boss
There’s not much hype created around War Chhod Na Yaar and Baat Bann Gayi which release on October 11. However, there is Akshay Kumar’s Boss which releases on Eid day, October 16. “There’s a reasonable amount of curiosity around Boss,” said Nahta. Mehra on the other hand is non-commital. “If Akshay manages to entertain with Boss, then the film could be an average hit because Akshay’s films generally have a big budget (around 90 crore).”