Pushing location beyond Nokia

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SummaryThe Finnish mobile device giant is taking the $6-billion location-based service opportunity very seriously. It has created a new service brand and plans to deliver its maps and location services across more screens and operating systems.

4,000 mapped cities and towns.

Nokia Maps & Drive is a free mapping solution and service by Nokia for its mobile phones and smartphone devices. In India, Nokia maps are available for over 2,195 cities including over 20 million points of interest across the country. Currently maps are available for 100 countries in over 50 languages, including Hindi. “The Maps also have a search feature covering millions points of interest globally—allowing easy search for locations and the best directions to get there. You can also search by genre. For example foodies who love to sample the local fare in each city know that with Nokia Maps they will easily find the their restaurant and cuisine of choice,” informs the Nokia India smart devices head.

Nokia Drive enhances user experience with free turn-by-turn voice guided navigation, designed for an effortless driving experience and provides a fully-fledged PND-like experience. It helps users save costs with pre-loadable country map data and navigation voices. The on-device Map Loader also helps manage maps and navigation voices through Wi-Fi or 3G connections. Drive can also be used offline.

There is no doubt that Nokia provides leading mobile map and location service experiences on its own devices. However, its next challenge will be to drive the usage of what it calls “sensing the world around you” across other platforms and to drive revenue.

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