Pushing location beyond Nokia

“Establishing a new brand is the right move for Nokia in the map and location business,” says Crawford Del Prete, executive vice-president and head of worldwide research at IDC. “We believe mapping and location will be increasingly important to developing next generation devices and services across a wide array of segments.” Analysts estimate that Nokia gets about 1 billion euros per year from its mapping technology business.

Nokia has played a key role in the evolution of mobile phones, stresses Vipul Mehrotra, director & head of smart devices at Nokia India. “The first phase witnessed voice going wireless and the second found internet access going wireless. The current generation uses mobiles to detect useful information about locations. Location-based services are integral to Nokia’s future and a key way that we stand out from the crowd,” he adds.

“At a core level, HERE delivers a location platform, location content and location apps across any screen and any operating system,” says the Nokia India smart devices head. “We have seen a 75% increase in usage of maps, globally as well as in India. We can do more with our location heritage and

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