Pushing location beyond Nokia

Nov 26 2012, 04:47 IST
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SummaryThe Finnish mobile device giant is taking the $6-billion location-based service opportunity very seriously. It has created a new service brand and plans to deliver its maps and location services across more screens and operating systems.

Nokia India. “The first phase witnessed voice going wireless and the second found internet access going wireless. The current generation uses mobiles to detect useful information about locations. Location-based services are integral to Nokia’s future and a key way that we stand out from the crowd,” he adds.

“At a core level, HERE delivers a location platform, location content and location apps across any screen and any operating system,” says the Nokia India smart devices head. “We have seen a 75% increase in usage of maps, globally as well as in India. We can do more with our location heritage and mapping expertise, and go beyond a digital version of the paper map. Maps can be more than getting a person from point A to point B. They should bring places to life and inspire us to sense our world.”

At a strategic level, Nokia intends to boost its market position in the current mobile generation through attractive services that include both location aware and entertainment apps. These include Nokia Maps, Nokia Drive and Nokia City Lens, all which are a part of the Lumia smartphones. Nokia has also debuted LiveSight, a technology based on a highly accurate, 3D map of the world. Company officials claim that LiveSight provides the most precise and intuitive augmented reality experience and uses a phone’s camera viewfinder to make discovering the world as easy as lifting up a phone. Nokia City Lens, which was developed exclusively for Nokia Lumia devices, is the first app providing a LiveSight-enabled experience.

Nokia City Lens, exclusively available for Nokia Lumia, is one of the most-talked about apps and India is one of its big times users, says Vipul Mehrotra. City Lens is a new way to easily find information and services on the go. It is a fun and easy way to discover what is around you. Simply launch the app on your phone and City Lens will display the points of interests in the Camera viewfinder. It connects you to what you’re looking for—and more—exactly when and where you want it. Select your interests in many different categories—City Lens will filter the points of interests and present your choices. Go a step further and get details, read reviews of restaurants and hotels. With one tap you can make a reservation, or navigate to the location via turn by turn walking map. In India, City Lens is available for

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