Publishers make hay while sun shines
“We have a lovely library in our school, but our collection is not that huge, we have come here hoping to make it better,” she said.
The sun is finally shining and the book fair is seeing more footfall. This year also marks the introduction of the book fair as an annual event. While some publishers feel this helps visibility and sales and helps to keep track of rapidly changing trends, others feel that there has been scarce publicity for the event. While views differ on the merits of an annual fair, they all agree that the inclusion of only one weekend in the schedule adversely affects business.
No publisher willingly reveals the money made or spent during the fair, but with stalls costing between Rs 50,000 and Rs 5,50,000, they hope to make six to ten times the money spent through immediate sales and later commissions.
While the crowds
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