to trim production, Ashok Leyland has reduced working days at its bus and truck plants at Ennore, Pantnagar and Alwar to five days a week (two production shifts a day) from six earlier. “Discounts are running quite high in the market to attract customers in a competitive and sluggish market. We are matching production to demand now to keep inventories in check,” Rajive Saharia, executive director (marketing) said.
In a recent media call, Siddhartha Lal, MD and CEO of India's fourth-largest commercial vehicles maker, Eicher Motors, also said that discounts are rampant in the market, though the company is undertaking internal cost-cutting measures to protect margins.
A recent Nomura Equity research report stated, “The growth outlook in the domestic M&HCV industry has deteriorated further over the last two to three months. Industry volumes have declined by around 35-40% in the last three months.”
The report added, “Recovery in M&HCV industry is unlikely to happen in the financial year 2013-14 and continue to expect only 5% volume growth”. The note said the firm expects Tata Motors to register a 30% decline in M&HCV volumes during the current financial year compared with a 15% decline it expected earlier.
The two-wheeler segment, which usually is not adversely affected, is facing headwinds too.
Said a major North Indian dealer for two-wheeler market leader Hero MotoCorp, “Stocks are running very high, and though there have been no discounts till now, I think it can happen any time now. Whether it will help push sales, one doesn't know. Production cuts are the only way because we have no more space. Our inventory costs have doubled over last year.” Industry sources indicated that stocks are similarly high at both Honda and Bajaj Auto dealerships as well.
Earlier this month the Society of Indian Automobile Manufacturers (Siam) said that car sales will fall for the first time in 10 years this fiscal, after recording a 1.8% drop to 15.56 lakh units between April and December. Petrol car sales have been under pressure for most of the year, prompting industry majors such as Maruti Suzuki to cut production, but now the demand