Priyanka Chopra to endorse Dabur hair oil
Dabur Amla Hair Oil's new identity now has Priyanka Chopra's face on the front label, making this over 60-year-old brand more contemporary and relevant in consonance with today's lifestyle, Dabur India said in a statement.
"The new look maintains the continuity with the brand's beauty association while infusing a youthful appeal," Dabur India Marketing Head-Hair Oils Minoo Phakey said.
The Rs 500-crore Dabur Amla Hair Oil is the largest brand in the company's India portfolio and is one of the leading hair oil brands in the country.
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