Priyanka Chopra to endorse Dabur hair oil

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Dabur Amla Hair Oil's new identity now has Priyanka Chopra's face on the front label.  (Reuters)) Dabur Amla Hair Oil's new identity now has Priyanka Chopra's face on the front label. (Reuters))
SummaryDabur India has signed Priyanka Chopra as its brand ambassador for Dabur Amla Hair Oil.

FMCG firm Dabur India today said it has roped in Bollywood actor Priyanka Chopra as the brand ambassador for its new look Dabur Amla Hair Oil.

Dabur Amla Hair Oil's new identity now has Priyanka Chopra's face on the front label, making this over 60-year-old brand more contemporary and relevant in consonance with today's lifestyle, Dabur India said in a statement.

"The new look maintains the continuity with the brand's beauty association while infusing a youthful appeal," Dabur India Marketing Head-Hair Oils Minoo Phakey said.

The Rs 500-crore Dabur Amla Hair Oil is the largest brand in the company's India portfolio and is one of the leading hair oil brands in the country.

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