The Financial Express: Feb 11 2013, 03:57 IST
of Newspapers and News Publishers found that advertising accounts for 80% of total revenues among English newspapers in India. This, coupled with the fact that almost all these papers’ digital content is free at the moment, means that the shift online will entail a significant strategy change. Maybe they should begin to acclimatise readers to the online shift of revenue-generation by starting a few online paid services.
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