Porsche beauties display their brawn

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: classic 911 sports car series sales dipped by 15% in the first ten months of the fiscal year 2007-08 to 26,614 units over the previous fiscal year. This fall in sales is related to the life cycle of the product series. The standard variants of the 911 Carrera were launched in the market almost four years ago and are soon to be replaced by the new model generation, which is likely to increase the sales of the 911 sports car, analysts said. “New models like the Cayenne GTS, the 911 Turbo Cabriolet and the 911 GT2 are likely to contribute to the continuing success of the company along with the continuing economic growth in the markets of the future—India, China, Russia and the Middle East,” said Ramchandra Naik, company intelligence, Datamonitor India. Further, the launch of the four-door coupé Panamera, fourth model series of the company, is seen to change the image of the brand. Panamera will make a world debut in spring 2009 and the first models to be at dealers worldwide in late summer of next year. It will be priced similar to 911range.

Though Porsche believes that it is not in the business of selling hundreds and thousands of cars like any other mass market car manufacturer, hence not trapped in the current global economic downturn, Wallace hinted on the rising concerns at the headquarters in Stuttgart. The company that sold 98,652 units in 2007-08 feels that it may not see the same numbers this year (2008-09) as its major markets, including the US, Europe and China, are showing signs of a dip in demand. “The luxury car makers globally will see an impact of the current economic downturn,” said Wallace. A customer in Europe is concerned about what will happen in the future, and will defer buys for the time being, said an analyst.